What would you like? Strawberry, pair, or cherry? Or, perhaps, milk, orange peel with chocolate, apricot and basil, or mandarin with green tea? Whether for men, women, kids, or for someone with a sensitive skin, the French retail provides such an immense selection to body soap. The shelf is almost overwhelming for someone who is accustomed to a single brand providing a single product. Here, in one of the
supermarket chains, take one brand and you will easily get three fragrance variants. The incomparable rich selection of products are not only for the body soap; on the other end of the aisle lies hundreds of boxes of toothpastes, each brand offering easily ten variants.
In times when you have the information and most likely even the access to products around the world online, you feel like there is not much difference when it comes to a retail such as supermarkets; however, the actual experience tells you otherwise, as the combination of product range and how space is allocated makes each market can be so unique. Now I am curious: if everyone has such a specific taste in what toiletry product to use, will they ever have an enough space in the bathroom? What motivates consumers to choose one from so many variations?