Archive for category Insight

Date: June 23rd, 2010
Cate: Insight

Personalizing Your Door

During the previous research, we came across with one informant who lives in an apartment house which used to be a typical dormitory in Japan.

As I walked across the corridor, realized that every door for the individual room came with a small window. The glass was so old and not very transparent to indicate details, however, enabled light to go through so that others will be able to know someone’s presence in the room. As the dorm has been converted to an inexpensive shared house, these small windows are sealed, which gave us hints about the personality of the residents.




Date: June 21st, 2010
Cate: Insight
1 msg

Why Personalization Is Important

Japanese school girls going on their way back home. With most schools having strict rules on what to wear and what bags, shoes, and socks to wear, everyone in Japan learns quickly about putting mascots, charms, and trinkets on their belongings to distinguish items they own with others.

Date: May 15th, 2010
Cate: Insight
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Train Behavior Norms

How do you define an asocial behavior? Taking several seats and lying down can be considered ill-mannered, yet looking at how people place shoes differently, make you feel one is more well-mannered than the other.

How about this one? Another sleepy couple in Tokyo? In fact they were strangers. Typically when the train becomes empty and strangers are seated next to each other, the one who sits further from the corner stands up swiftly and change one’s seat to give more space to the one at the corner. However, this time the lady was too sleepy; She started to lean her heads on the young man instead of standing up and making any space. He seemed confused, but decided that he will just let go. For another few stations, she leaned to his shoulder until she realized it was her stop and left the train.

Living in a dense city is about creating your own comfort zone and letting others to have one. And although it is in a small level, it seems that people are practicing this in their everyday lives.

Date: May 13th, 2010
Cate: Culture, Insight
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Sugar for Tea?

The answer for the question in Japan for Japanese tea, would definitely be a no.

But here in China, the answer depends. Like here, in a home style, everyday use restaurant in Beijing, Chrysanthemum tea is served with sugar crystals. Although not every tea is served with sugar, it is certainly an optional flavor you can have.

This subtle difference in how tea are consumed make a huge difference in products. While ready-to-drink (RTD) tea will never come with sugar flavor in Japan, here in China, you will find both options for the same brand, sugared, and non-sugared. In fact, it is the one with the sugar which attracted the consumers more.

Both culture enjoys tea, but the final product can be in different taste.

Date: May 11th, 2010
Cate: Insight

The Internet Device for Japanese Children

Nikkei BP online released a survey results concerning the children’s Internet usage in March 2010. According to the release, the very first Internet device children own are:

  1. Nintendo DS, 62.9%
  2. Other game devices, 20%
  3. Play Station Portable, 6.9%
  4. Nintendo Wii, 5.1%

Mobile phone in fact comes as 5th, 4.1%. PC comes at the very last of this list as 6th, 0.7%.

While adults in Japan utilize the mobile phones excessively, from emails, browsers, mobile TVs, and e-wallets, the penetration of mobile phone used as an Internet device for children, is extremely low.

So when do children start owning mobile phones? According to the government’s survey in 2007, 31.3% of the primary school student (< age 12), 57.6% of of junior-high (up to age 15), and 96.0% of high-school students own one.

The primary reason for this low penetration of mobile Internet use is naturally the data cost. In many cases parents will pay for their phone bills and accessing online can be costly. Features like Wi-Fi is a feature yet associated with relatively new, smart phones, which will be too expensive to give away to their kids. Beyond that, the survey focuses on the ownership of the device, it fails to explain how much these devices are used to access online, and for what.

Game devices, they are simply the very first electronics that most kids own. Whether Nintendo DS or PSP, they both come with Wi-Fi feature by default. When I met quite children between ten and 14-years-old, they mentioned that they cannot recall anyone in the class without Nintendo DS. When they can name one, they always explained me the reason why: “His/Her parents are very strict, they are school teachers.” Somehow, children had good explanation why these kids did not have one.

When most start their portable gaming with DS, but as boys reach to the age of 10 or 11, some start to feel DS is not exciting enough: They want games to be more real, and in some cases, more violent. That is when they turn to PSP.

From what I gathered, children did not seem too enthusiastic about radio communication. It was quite a contrast, considering how adults went crazy last year with the classic Dragon Quest game, enabling passers-by to exchange virtual items on the street. Children do use radio communication, but from the way they have described, it was only an occasional and perpetual act: they spend far more time on their own fiddling with the game by him/herself, and they did not feel that they are so dedicated to wireless interaction.

I tend to forget, but children are very busy. Simply, they do not have time to see friends any more. Many children start preparing for the junior-high exams around the age of 11, and the ones they do not, tend to be engaged in football practices or ballet lessons, if not both. “I used to see my friends a lot more, now we just don’t have time.” The way they described sounded as it was one of the big changes in their life. By the age of 12, they are already looking back how things were when they were 10.

Turning back to the question on mobile phones, what is the situation? Mobile Internet has been publicly labeled as evil for youth. For a past decade or so, the very nature of personal device made children to access Internet behind parental control, which led some children to engage in accidents and crimes. One unfortunately common tragedy associated with mobile phones, is children committing suicide. Bullying others can be observed in many youth culture, but because these activities shifted from physical to virtual, it seems became even harder for teachers to spot before too late.

Although parental controls and filtering services took place, that did not appear sufficient to the government. Ministry of Education has officially announced that compulsory educational institutions forbid children to bring their mobile phones to school. Many schools individually set rules about what children should or should not bring to school, but mobile phone is the very first device the government itself has defined the rule. One city even have a slogan: “Do not possess, do not bring, do not let them bring.”, which follows the tone of the nation’s Three Non-Nuclear Principles.

If educational institutions kick out the technology, then it will eventually become individual household’s responsibility to discuss and think of how to use the technology. That seems like a challenge, as I encountered difficulties to follow what children spoke of during the research. I personally would hope to see something in line with this for a change: Here a history teacher in Massachusetts utilizes mobile phones for his class, the message seems quite different from the government here in Japan.

Date: May 3rd, 2010
Cate: Insight

Bilingual with Priority

When it concern the safety of children, warning signs are provided in multiple languages. The image above, from a slide placed in a playground in Tokyo, and below, from a public charging station in Beijing airport.


Date: April 30th, 2010
Cate: Insight
1 msg

Package Tour: Identifying Your Peers

Inside the Forbidden City, Beijing. People identify their groups with hats and customized flags.

Together with the red walls, I find the scene overwhelmingly red. How in reality do people identify their group, if from far far away?

Date: April 28th, 2010
Cate: Insight
1 msg

Mobile Landmark

How do you tell where you are? Looking at the fashion of two men walking in front of me, I sensed my destination Harajuku, the center of youth fashion, is near.

In a city where most streets have no names and without grid, pedestrians sometimes give better hints about your location.

Date: April 26th, 2010
Cate: Insight
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Improve Your Signature SMS Service

Nice handwriting seems indeed important in the culture. Text your name to a number and you will receive an improvised signature as MMS. The outcome? The advertisement claims you should impress girls as you sign your name.

The service is definitely interesting but makes me wonder, how are those signatures produced? Are they automated, which surely will involve some technical solutions, or done by hand of their staffs individually? Something to find out during my next visit when my phone is within the network.

Date: April 23rd, 2010
Cate: Insight
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Etiquette Statement for Beijing Taxi

The sticker placed in the car lists etiquette Beijing taxi drivers should follow. You can also interpret this as something that drivers tend to or used to do until recently.

1. Inside the car should be organized, shall not be personalized.
2. Inside the car shall not smell.
3. The driver shall wear uniform during operation (I have never seen a driver wearing uniform)
4. Passengers can request the settings inside the car
5. Driver should sincerely serve; talk politely
6. Make sure passenger carries one’s belongings
7. Should proactively help passenger to place their luggage
8. Should not smoke or drink during its operation
9. Use meter accurately
10. Should voluntarily provide receipts
11. Receipts should be clearly readable
12. Should not spit or throw bins outside
13. Should accept credit card payments

Based on my personal experience, Beijing taxi drivers are one of the best mannered taxi drivers in China now. We seldom come across with a driver who tries to cheat or resists to issue receipts. In a sense, we could already presume that by the time we see such stickers properly visible in a vehicle, these manners are most likely put into practice.

Personally I find the quality of Beijing taxi lies elsewhere, and I very much prefer Beijing taxi over ones in Tokyo. Beijing taxi drivers, they are flexible, friendly, and helpful. A taxi driver would keep an eye on my luggage and my daughter as I check if I am in the right terminal and fetch a cart at the airport. Without running a meter. Unlike in Tokyo, they wouldn’t play a recorded voice telling me that I should buckle a seat belt, either. What is there not to love about them?