Japan maybe a heaven of cool and weird gadgets, but it is also a
country where they are strangely encapsulated by many technological
constraints. Voltage is different (100V), standards are different, and
quite often, and when it comes to UI language, even with the most
advanced gadgets, can be produced with a single language.
All these circumstances make it difficult to determine, whether they
truly brings a new value to our lives and perhaps, might even become
more than a quirky system for a sole market.
In past ten years, I have worked for Nokia in Finland for five
years, then in China and recently in Japan. Most of the time my work
involved field work and user tests of which result was utilized for
products, roadmaps, and design concepts. I hope this background gives
me a slightly more objective view to what I experience as everyday
trivia.
Services
As a freelance consultant, I offer:
- Design, coordinate and conduct user research.
- Strategy creation for starting up user experience within the company.
- Trend research
Although it has been a while since customer experience of products and services were recognized as a key for success, it is surprisingly uncommon in Japan to find design firms or research companies who could offer support for such nature. Together with other freelance designers and researchers, I offer an individual or a team consultation work for both domestic and international companies who need support here in Japan.
Service brochures are still in progress, please contact for inquiries to fumiko dot ichikawa at gmail dot com
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