How would you shop using a shopping basket without feeling weight?
At a supermarket Carrefeur in Chengdu, China. What a simple but a clever solution, this basket comes with a long handle and wheels.
Come to think of it, this is such a radical solution. Baskets have an advantage over carts for being compact, which enables customers to move around efficiently even in a crowded supermarket (and mind you, supermarkets in some countries are crowded because they are considered to be a nice family outing destinations). But when the entire weight is on your arm, it’s quite painful: that’s where the cart comes in. Carts definitely let you shop without literally feeling the weight, or to some extent, reminding you how much you are spending. And don’t forget, the big hassle from the shop keeper’s side, when you need to collect all those carts in one place. It’s very painful particularly when customers do not have any intention of putting back in one location.
The solution did not exist three years ago when I used to go to Carrefour in Beijing. We were frequent customers of Carrefour until they completely left Japan, too, but never have I seen them, either. If this is some kind of a local design solution, I quite admire whoever came up with this.
REPLY))
As far as I know, it’s not a china-specific thing. These are pretty common in supermarkets in Paris, at least.