Little faces

A matchbox purchased in Yamagata. Every little match stick has a small smiling face drawn. I bought a box because it was kawaii, cute in Japanese. But it is that kawaii-ness that prevents these sticks to fulfill its original purpose.


A matchbox purchased in Yamagata. Every little match stick has a small smiling face drawn. I bought a box because it was kawaii, cute in Japanese. But it is that kawaii-ness that prevents these sticks to fulfill its original purpose.

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It has been said many times, japanese are “into” small things. “kawaii-ness….” Sugoi!
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[...] via Tokyo Stories [...]
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Oooo, those are SO cute!