Space for Advertising
Just when you think that there is no space left in this world for more advertising, China often surprises me as the country demonstrates how much there is to be exploited. Here inside the building in Dashanzi Art District in Beijing, I found mirrors inside the toilet double functions as a poster. Five to six posters appear one at a time as they were lit from the back. Poster themes vary from men’s shirts to an upcoming action film, covering everyone’s interest as the area is served for both men and women to wash their hands once out of their dedicated toilet space.
From lift waiting area, ATMs to gas stations, Chinese advertisement companies show that there are small slots of time that we waste in public spaces and can be utilized to get products advertised. It is no surprise that the advertisement has reached to toilets.
And whether people appreciate ads stalking them is another issue to be seen.
