April 26th, 2010
Insight
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Improve Your Signature SMS Service

Nice handwriting seems indeed important in the culture. Text your name to a number and you will receive an improvised signature as MMS. The outcome? The advertisement claims you should impress girls as you sign your name.

The service is definitely interesting but makes me wonder, how are those signatures produced? Are they automated, which surely will involve some technical solutions, or done by hand of their staffs individually? Something to find out during my next visit when my phone is within the network.

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5 Comments

    I bet there is a great number of men/women rewriting all the incoming messages for their recipients.

    Speaking of SMS services. Why are the “V” style phones so popular in Japan?

    1F

  1. FumikoFumiko  
    April 27th, 2010
    REPLY))

  2. Indeed. Calligraphy is such an established art, I would imagine it difficult to replicate with technology.

    “V” style, I was not quite sure what you are referring to. Do you mean by clamshell phones? When it comes to Japanese market, we went back and forth between clamshell and monoblock phones. The situation today is more driven by the low sales in handsets rather than people’s preference; manufacturers are not capable to produce range of products and thus they settle for the safe choice.

    2F

    “…the low sales in handsets” …seems impossibile for the “technuts” country like Japan. I mean, the technology is the same all around the world, but only japanese customer would buy a phone with built in Oxymeter or such, and only Japan is the country where these obscure devices are being sold in massive amounts. Yet, I am surprised with the low sales. Thank you very much for your extensive answer!

    3F

  3. FumikoFumiko  
    April 27th, 2010
    REPLY))

  4. Japan has immense stock of electronics left unsold. Japanese manufacturers basically replace all their product line-ups every three months. Whenever there is a new product, users prefer to buy new ones, resulting in all those remaining products never to be sold. If only the industry was capable of producing products with little more international perspective.

    4F

    “If only the industry was capable of producing products with little more international perspective.” – You are absolutely right, there are lots of products I Would love to buy here (Czech Republic), that are being sold only in Japan, but it seems that the industry simply does not care.

    5F

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